← Index 06 / 12
Amdocs — Make It Amazing
Turning a global tech company's rebrand into a music-led film people actually wanted to watch.
The challenge
Give Amdocs' 'Make It Amazing' rebrand a centerpiece — a story about innovation that a technology audience would actually want to watch.
The idea
A pinball machine as narrative device: the complex, rewarding path of innovation — navigating challenges, finding solutions, achieving breakthroughs — told through play.
The system
Blending pinball-machine aesthetics with a precise, nostalgic visual language, the concept scaled into a music clip featuring Noga Erez at the center of the campaign.
The outcome
The film launched as the centerpiece of the rebrand, with Noga Erez fronting the campaign.
Role & contribution
I developed the visual concept — the pinball world at the heart of the film — and defined its look and logic for the director and production team to build from.
Film
Credits
Creative Agency — Shortcut Playground
Director — Roy Raz
Production — Rabel Films
Advertising Agency — McCann
Music — Noga Erez & RUSSO
Next project
Taormina Sicily →