The challenge
Position 12+ as the best streaming service in Israel — the home of the content viewers already know and love.
The idea
The '+' as visual and conceptual anchor, its placement, scale and movement built to spark curiosity.
The system
Design, editing, animation and compositing combined into one cohesive campaign.
The outcome
The campaign launched the 12+ streaming service to the public.
Role & contribution
I designed the campaign's visual language and carried it through edit, animation and compositing to keep the whole coherent.
Film
Credits
Creative Agency — Shortcut Playground
Next project
Google Shopping IL →