The challenge
Design a channel-ID system for Partner TV spanning series, kids and movies, each with its own energy but one clear identity.
The idea
Vibrant color reflecting the channel's diverse content, with fluid animation adding movement and excitement.
The system
From concept sketches through palette, animation and visual-effects exploration into a working on-air language.
The outcome
The ID system went on air across Partner's three channels.
Role & contribution
I art-directed the channel IDs — the concept, color language and motion direction across all three channels.
Film
Credits
Studio Adam Fineberg
Next project
SkyMax →