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Simply — Vision Pro

Showing how it would feel to learn an instrument in augmented reality — before the platform to try it existed.

Client
Simply (Simply Piano)
Role
Creative Direction, 3D Art
Disciplines
Creative Direction / 3D / Emerging Technology
Collaborators
Simply — Vision Pro — key visual
The challenge
For the new version of Simply Piano on Apple Vision Pro, the team needed to show how it would feel to play in an augmented-reality environment that most people had never experienced.
The idea
Design immersive 3D spaces with atmosphere — environments that make learning feel present and physical without pulling focus from the instrument.
The system
3D tracking, modeling and simulation were used to visualize the full experience of playing in augmented reality, from environment to interface.
The outcome
The visualization fronted Simply Piano's Apple Vision Pro launch — how the experience was seen before most people could try it.
Role & contribution
I led the creative direction end to end — concept, look development and the 3D environments — and built the visualization itself through tracking, modeling and simulation.
Film