Creative BuilderCreative direction, design & technology

Let’s build your idea.

Bring the idea, or just the problem. I take it from the first concept to the finished brand, film, website or space, with the team it needs.

Book a call with Itai Send a brief

A 20-minute call. No brief needed.

The Channel 13 mark: a white 1 and 3 in soft relief, the 3 built from magenta, yellow and turquoise blocks.
FeaturedChannel 13National broadcast rebrand, with Shortcut Playground View case study
Channel 13PartnerMAXSteinhardt Museum of Natural HistoryTower of David Jerusalem MuseumSimplyAmdocsGoogleChannel 12National Library of IsraelBestMoney (Natural Intelligence)Top10.com (Natural Intelligence)Kan 11

Selected work

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01 / 04Visitors at the Museum of Natural History reaching toward a large illuminated display of an illustrated habitat.
Steinhardt Museum of Natural HistoryCulture

Museum of Natural History

Turning dense science into an experience visitors explore rather than read, installed and running in the museum.

Art direction and experience design; led the team from concept to installation

Open case study
02 / 04Simply Piano on Apple Vision Pro: a keyboard in a spatial environment.
Simply (Simply Piano)Technology

Simply Vision Pro

Showing how it would feel to learn an instrument in spatial computing, before the platform to try it existed.

Launch visualization: creative direction and 3D

Open case study
03 / 04A SkyMax frame: a hooded sweatshirt lifting off its rail in a clothing store as shoes and a hat float around it.
MAXCampaign

SkyMax

A credit card positioned as the one that makes travel happen, with a visual world built from concept art into a national commercial.

Art direction and concept art, through to 3D production

Open case study

For launches with a lot riding on them

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Brand launches, national campaigns and experiences people walk into. Built for teams where one idea has to carry a serious budget and land everywhere at once.

Proven at scale. A national broadcast rebrand, commercials aired nationally, installed museum exhibitions, and work for Amdocs, Google and Partner.

One senior owner. You work with me from the first idea to the last deliverable. No account layers, no handoffs.

A safe first step. A two-week, fixed-price Sprint shows you the idea and how it looks before you commit the production budget.

The team it needs. Directors, production companies, animators, 3D artists and developers, brought in around the work and directed by me.

01 · Start here

Launch Sprint

Two weeks, fixed price. The idea your launch rests on, explored wide and taken to a visual direction you can show your board.

02

Full Launch

The idea carried through identity, campaign, film, 3D and the launch site, so it looks like one thing everywhere it lands.

03

Creative Director on call

A set number of days a month for teams with good people and no Creative Director.

Full launches are scoped with you, with the team they need. The Sprint that starts them begins at ₪30,000. I take on a few projects at a time, from Tel Aviv, internationally. How engagements work

Let’s build something.

Tell me what it is, who it is for and what is still open. A rough idea is enough to start.