Simply - Vision Pro
Showing how it would feel to learn an instrument in spatial computing, before the platform to try it existed.
Creative direction and 3D
Open case studyBrands, campaigns and visual worlds people remember.
I develop concepts and visual worlds for brand films, campaigns and digital experiences, combining hands-on design, 3D visualization and creative direction.
Selected work
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Amdocs - Make It Amazing
Early concept development for a global tech company’s music-led rebrand film, directed by Roy Raz.
Early concept development
Open case study
Channel 13
An identity bold enough to hold together everything a national network broadcasts.
Brand strategy and broadcast identity, with Shortcut Playground
Open case study
Natural Intelligence
Concepts, motion and video for global consumer insurance and finance campaigns - plus an AI-assisted resizing MVP.
Creative Art Director (in-house) / Motion & Video / AI workflow
Open case study
Partner TV
A new television brand that needed to feel distinct, flexible and coherent across every platform and format.
Branding / Art Direction / Design System
Open case study
Tower of David
Turning the history of Jerusalem into exhibitions you walk through, through projection, touch and sound.
Art Direction / Illustration / Installation
Open case study
Museum of Natural History
Turning dense science into an experience visitors explore rather than read.
Art Direction / Interaction / Experience
Open case studyCreative direction is where strategy becomes visible.
I start with the central idea, build the visual world around it, and shape it into a coherent identity, campaign or experience. The goal is not decoration. It is to create something distinct, clear and emotionally resonant.
Practice
Engagements →01
Brand Strategy & Identity Systems
Positioning, visual identities, brand systems and coherent visual languages built to hold across every channel.
02
Creative Direction & Product Launches
The central idea for a launch or campaign, and the direction that carries it through film, motion, design and production.
03
Interactive & Immersive Experiences
Museum and exhibition experiences, installations, spatial media, XR and real-time systems people walk into and use.
04
Fractional Creative Direction & Creative Systems
Ongoing creative leadership for teams without a Creative Director — and the systems that let them generate, test and scale ideas.
I combine creative direction with hands-on design. Depending on the brief, I develop the concept, contribute to an existing direction, or collaborate with designers, developers, animators, illustrators, 3D artists and film crews through production.
Where I help most
FitBest suited for companies and institutions shaping a new brand, launch or experience — usually when the challenge is still unclear and the answer has to work across several disciplines at once.
Independent engagements typically begin at ₪30,000. Larger multidisciplinary projects are built with a specialised team and scoped separately.
Have a brand, launch or experience to shape?
Let's discuss the idea, the audience and what the work needs to become.