Channel 13
An identity bold enough to hold together everything a national network broadcasts.
Brand Strategy / Identity / Broadcast
Open case studyItai Agami Independent Creative Director Tel Aviv
Brands, campaigns and visual worlds people remember.
Working across strategy, art direction and technology, from identities and launches to digital and immersive experiences.
Selected work
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Simply - Vision Pro
Showing how it would feel to learn an instrument in spatial computing, before the platform to try it existed.
Creative Direction / Art Direction / 3D
Open case study
Amdocs - Make It Amazing
Turning a global tech company’s rebrand into a music-led film people actually wanted to watch.
Creative Concept / Brand Campaign / Film
Open case study
Natural Intelligence
Turning creative production into a system that generates, tests and scales ideas.
Creative Direction / Art Direction / Performance Creative
Open case study
Partner TV
A new television brand that needed to feel distinct, flexible and coherent across every platform and format.
Branding / Art Direction / Design System
Open case study
Tower of David
Turning the history of Jerusalem into exhibitions you walk through, through projection, touch and sound.
Art Direction / Illustration / Installation
Open case study
Museum of Natural History
Turning dense science into an experience visitors explore rather than read.
Art Direction / Interaction / Experience
Open case studyCreative direction is where strategy becomes visible.
I start with the central idea, build the visual world around it, and shape it into a coherent identity, campaign or experience. The goal is not decoration. It is to create something distinct, clear and emotionally resonant.
Practice
Four connected areas01
Brand Strategy & Identity
Positioning, visual identities, brand systems and coherent visual languages.
02
Creative Direction & Campaigns
Concept development, launch ideas, campaign systems, storytelling and multidisciplinary direction.
03
Art Direction & Visual Worlds
Image-making, motion, film, illustration, 3D and AI-assisted visual exploration.
04
Interactive & Immersive Experiences
Digital experiences, museum installations, real-time systems, XR and spatial media.
I lead the central idea and visual language, then bring together the right disciplines to make it coherent across every touchpoint.
Have a brand, launch or experience to shape?
Let's discuss the idea, the audience and what the work needs to become.