Amdocs: Make It Amazing
Early concept development for a global tech company’s music-led rebrand film, directed by Roy Raz.
Early concept development
Open case studyCreative direction for your next big move.
I lead brand, campaign and digital experience for companies launching what’s next. AI lets me cover what used to take a studio.
Selected work
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Simply Vision Pro
Showing how it would feel to learn an instrument in spatial computing, before the platform to try it existed.
Launch visualization: creative direction and 3D
Open case study
SkyMax
A credit card positioned as the one that makes travel happen, with a visual world built from concept art into a national commercial.
Art direction and concept art, through to 3D production
Open case study
National Library of Israel
Making a national archive personal: a country’s history told through the people who lived it.
Design and experience, with Shortcut Playground
Open case studyServices
All services →01 · Start here
Launch Sprint
Two weeks, fixed price. The idea your launch rests on, explored wide and taken to a visual direction you can show your board.
02
Full Launch
The idea carried through identity, campaign, film, 3D and the launch site, so it looks like one thing everywhere it lands.
03
Creative Director on call
A set number of days a month for teams with good people and no Creative Director.
One senior creative from the first idea to launch day, hands-on throughout. When the craft needs more hands, I bring in the specialists and direct them.
Where I help most
FitFounders, CMOs, heads of brand and product leaders launching or changing something (a product, a brand, a campaign, a development, a move into a new market) while the idea is still open and the answer has to work across several disciplines at once.
Independent engagements typically begin at ₪30,000. Larger multidisciplinary launches are scoped separately, with the team they need.
Best suited to launches, brand systems and campaigns that need senior creative ownership across many touchpoints.
Based in Tel Aviv, working with teams internationally, remotely and on site when the project needs it.
Launching or changing something soon?
Tell me what is launching, who it is for and what is still undecided. The first conversation is about the problem, not the deliverables.