Amdocs: Make It Amazing
Early concept development for a global tech company’s music-led rebrand film, directed by Roy Raz.
Early concept development
Open case studyCreative direction for your next big move.
Brand, campaign and digital experience for companies launching what’s next.
Selected work
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Simply Vision Pro
Showing how it would feel to learn an instrument in spatial computing, before the platform to try it existed.
Launch visualization: creative direction and 3D
Open case study
SkyMax
A credit card positioned as the one that makes travel happen, with a visual world built from concept art into a national commercial.
Art direction and concept art, through to 3D production
Open case study
National Library of Israel
Making a national archive personal: a country’s history told through the people who lived it.
Design and experience, with Shortcut Playground
Open case studyServices
All services →01
Brand Strategy & Identity Systems
Positioning, visual identities, brand systems and coherent visual languages built to hold across every channel.
02
Creative Direction for Product & Brand Launches
The central idea for a launch or campaign, and the direction that carries it through film, motion, design and production.
03
Interactive & Immersive Experiences
Museum and exhibition experiences, installations, spatial media, XR and real-time systems people walk into and use.
04
Fractional Creative Direction & Creative Systems
Ongoing creative leadership for teams without a Creative Director, and the systems that let them generate, test and scale ideas.
One senior creative lead from first conversation to launch. I stay accountable for the idea and the quality of the work, stay hands-on in the design, and build the team each project needs: designers, developers, animators, illustrators, 3D artists, film crews.
Where I help most
FitFounders, CMOs, heads of brand and product leaders launching or changing something (a product, a brand, a campaign, a development, a move into a new market) while the idea is still open and the answer has to work across several disciplines at once.
Independent engagements typically begin at ₪30,000. Larger multidisciplinary launches are scoped separately, with the team they need.
Best suited to launches, brand systems and campaigns that need senior creative ownership across many touchpoints.
Based in Tel Aviv, working with teams internationally, remotely and on site when the project needs it.
Launching or changing something soon?
Tell me what is launching, who it is for and what is still undecided. The first conversation is about the problem, not the deliverables.