Simply — Vision Pro
Showing how it would feel to learn an instrument in augmented reality — before the platform to try it existed.
Creative Direction / 3D / Emerging Technology
Open case studyItai Agami Independent Creative Director Tel Aviv
I turn complex ideas into experiences people understand, want and remember.
Working across brand, broadcast, interactive environments and emerging technology — for media networks, cultural institutions and technology companies.
Creative DirectionBrand SystemsProduct LaunchesInteractive ExperiencesCreative Growth
Selected work
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Museum of Natural History
Turning dense science into an experience visitors explore rather than read.
Art Direction / Interaction / Experience Design
Open case study
Tower of David
Turning the history of Jerusalem into exhibitions you walk through — projection, touch and sound.
Art Direction / Illustration / Interactive Installation
Open case study
National Library of Israel
Making a national archive personal — a country's history told through the people who lived it.
Design / Narrative / Experience Design
Open case study
Channel 13
An identity bold enough to hold together everything a national network broadcasts.
Brand Strategy / Identity / Broadcast
Open case study
Amdocs — Make It Amazing
Turning a global tech company's rebrand into a music-led film people actually wanted to watch.
Visual Concept / Brand / Launch
Open case study
Taormina Sicily
Projecting Greek mythology onto a Sicilian landmark using 3D scanning and real-time video mapping.
Art Direction / 3D / Video Mapping
Open case studyCreative work should do more than look good.
The strongest creative work creates clarity. It helps people understand a new idea, trust an unfamiliar product and feel something worth remembering.
My work moves between strategy and execution — from defining the story and creative system to shaping the final experience across screens, spaces and campaigns.
Practice
Four connected areas01
Creative Direction
Concept development, visual direction, storytelling and multidisciplinary leadership.
02
Brand & Launch
Positioning, campaign systems, product narratives and launch experiences.
03
Interactive Experiences
Museums, installations, real-time systems, XR and spatial interfaces.
04
Creative Growth
Creative systems, experimentation, scalable content and the connection between brand and performance.
These areas rarely operate alone. A launch needs a system; an interactive experience needs a story; a growth engine needs a brand worth scaling. I work across the connections between them — not as a generalist, but as the person who holds the whole idea together.