Channel 13
An identity bold enough to hold together everything a national network broadcasts.
Brand Strategy / Identity / Broadcast
Open case studyItai Agami Independent Creative Director for Technology, Culture & Media Tel Aviv — Worldwide
Brands, campaigns and visual worlds people remember.
I lead complex brand systems, product launches and interactive experiences — from strategy and central concept through multidisciplinary execution.
Selected work
Full index →
Simply - Vision Pro
Showing how it would feel to learn an instrument in spatial computing, before the platform to try it existed.
Creative Direction / Art Direction / 3D
Open case study
Amdocs - Make It Amazing
Turning a global tech company’s rebrand into a music-led film people actually wanted to watch.
Creative Concept / Brand Campaign / Film
Open case study
Natural Intelligence
Turning creative production into a system that generates, tests and scales ideas.
Creative Direction / Art Direction / Performance Creative
Open case study
Partner TV
A new television brand that needed to feel distinct, flexible and coherent across every platform and format.
Branding / Art Direction / Design System
Open case study
Tower of David
Turning the history of Jerusalem into exhibitions you walk through, through projection, touch and sound.
Art Direction / Illustration / Installation
Open case study
Museum of Natural History
Turning dense science into an experience visitors explore rather than read.
Art Direction / Interaction / Experience
Open case studyCreative direction is where strategy becomes visible.
I start with the central idea, build the visual world around it, and shape it into a coherent identity, campaign or experience. The goal is not decoration. It is to create something distinct, clear and emotionally resonant.
Practice
Engagements →01
Brand Strategy & Identity Systems
Positioning, visual identities, brand systems and coherent visual languages built to hold across every channel.
02
Creative Direction & Product Launches
The central idea for a launch or campaign, and the direction that carries it through film, motion, design and production.
03
Interactive & Immersive Experiences
Museum and exhibition experiences, installations, spatial media, XR and real-time systems people walk into and use.
04
Fractional Creative Direction & Creative Systems
Ongoing creative leadership for teams without a Creative Director — and the systems that let them generate, test and scale ideas.
I lead the central idea and visual language, then bring together the right disciplines — designers, developers, animators, illustrators, 3D artists, film crews — to make it coherent across every touchpoint.
Where I help most
FitBest suited for companies and institutions shaping a new brand, launch or experience — usually when the challenge is still unclear and the answer has to work across several disciplines at once.
Independent engagements typically begin at ₪30,000. Larger multidisciplinary projects are built with a specialised team and scoped separately.
Have a brand, launch or experience to shape?
Let's discuss the idea, the audience and what the work needs to become.