About

I am an independent Creative Director based in Tel Aviv, working across technology, culture and experience.

My background moves between brand, broadcast, interactive installations, digital products, campaigns and emerging technology. I have led creative work for technology companies, national media organizations, museums and cultural institutions — most often at the point where those worlds meet: technology that needs cultural fluency, and institutions ready to use technology well.

I am most useful when the challenge is still unclear: a product needs a stronger story, an ambitious idea needs a coherent experience, or a team needs a creative system that can scale beyond a single execution.

I work independently and collaborate with specialized designers, developers, animators and artists when the project requires a larger team.