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Channel 13
An identity bold enough to hold together everything a national network broadcasts.
The challenge
Give a national channel one identity strong enough to carry news, prime-time and promotion without breaking character.
The idea
A bold logo for a bold brand: basic shapes and a confident, pastel-led palette form a flexible visual identity.
The system
A full brand book and channel kit — logo usage, color, typography and on-air functionality — to keep the identity consistent everywhere it appears.
The outcome
The identity went on air as a complete channel system — logo, brand book and kit governing everything the network shows.
Role & contribution
I shaped the brand strategy and designed the identity — logo, color and typography — then built the brand book and channel kit that carry it on air.
Film
Credits
Creative Agency — Shortcut Playground
Next project
Amdocs — Make It Amazing →